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Business Conference

About Us

Aptamind Partners is a private client advisory firm that helps ambitious leaders in governments, emerging destinations, public and private sector firms and increasingly social-sector organisations understand the impact of tourism as a change agent. Its unique proprietary approach produces privileged insights and finely calibrated strategies by combining hard data, social sentiment analysis, and on-the ground investigative research backed by a network of best-in-class experts to unlock new sources of growth especially in challenging times.

Aptamind’s team has decades of experience dedicated to travel, tourism, and hospitality and work in over 75+ countries, and has advised governments, industry policy makers, family offices, UHNW investors, global and local corporations and international strategy consultants. As a firm we are very focussed on sustainability and the social impact of tourism and always looking to work with partners who resonate our passion for these topics. 

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Our Values



We love to keep things simple and focus on delivering results. Our entrepreneurial mindset means we take initiative, are creative, love problem solving and actively take risks in order to create better, lasting and positive results.



Growing and learning is in our DNA so we embrace new ideas and are quick to adapt. Because we value diversity of opinions, skills and perspectives we uncover unique opportunities whilst remaining flexile at all times.



We like being an outsider on the inside and value honesty, integrity of opinion and ideas that really benefit. Our clients trust us because we never hesitate to speak out and only offer an impartial opinion that is in their best interests.



All wealth is personal as is our solutions. We are obsessed with client service and that means we are almost always available, client-facing and actively listening to come up with a strategy that is handcrafted for your specific needs.

Our Story

We work as a sparring partner and catalyst for change to ambitious leaders in family offices, governments, operating companies, private businesses and non-profit organisations who have an interest in the travel, tourism and hospitality industry. Aptamind is collaborative and energetic and we thoughtfully integrate operations with strategy. There is no other firm in the industry that bridges the gap between a vision and reality like we do and we believe our strategic thinking and hands-on intervention help clients achieve great results and help families to create and pass on an enduring legacy.

Our team

Solving the hardest problems requires the best people. Our team of experienced professionals simplify the complexities of your business, provide focused perspective, relevant solutions and efficient execution. As passionate entrepreneurs ourselves we are dedicated to solving business challenges and bringing sustainable results specific to each client’s requirement.

Our Approach


Relationships are at the heart of all we do for our clients and what differentiates us is not what we do but how we do it. We are passionate about listening and serving clients, and live by the motto that people only deal with people they like. Hence, making money is important but far more critical is building a long term client relationship.



We think and act like business partners, not passive advisors. We know our strategies work and these are not simply theoretical claims hence we are willing to share the risk of the outcome with you and put an equity stake in your project or agree on success fees purely based on objective deliverables.

Our tools

We have a suite of unique proprietary resources, ranging from diagnostic tools to market research and on-site implementation. We actively engage these tools we have developed to generate powerful insights for our clients and offer strategic, marketing and financial consulting services under one roof. Our aim is to be a one stop-shop solution for all your hospitality projects.

• 7 P model
• Q&Q pulley
• Listen Learn Act

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